Online Organizing
Online organizing skills are no longer a “nice to have,” they are a “must have.” Taking online organizing seriously means making sure that what you are asking people to do online can actually result in building power. Training is key to building your organization’s power and winning campaigns.
This course, for organizers and digital campaigners, is based on a framework for developing online actions using what is called the “Ladder of Engagement.” It's about moving your members or constituencies from passive engagement to taking meaningful action on and off line.
Foster online growth and develop member leadership
Design meaningful online actions (no more cynical click bait!)
Define member engagement and a system for measuring it
Outline and design your organization’s Ladder of Engagement, helping supporters take more meaningful actions over time
Connect your organizing Theory of Change to your Ladder of Engagement
Move supporters up the ladder & evaluate them over time
This course consists of:
Three webinars, each one hour long
Three 60-minute private coaching sessions with an expert mentor
Cost: Registration fees are on a sliding scale based on an organization’s annual budget and typically range from $600-750. Class size is limited.
Eligibility: We work with a broad range of groups fighting to make the world a more equal, fair and just place. On rare occasion we may have a conflict of interest that might prevent us from working together. We also screen applicants to make sure this content is a good match for each student's skill level. We do not train consultants or businesses.
